Most of the companies get OKR wrong
Objectives and Key Results (OKRs) is one of the most popular and effective goal-setting frameworks. While it only takes a few minutes to understand the basics of OKRs, mastering their implementation across an organisation can take months — or even years.
With over 100+ OKR implementations reviewed across six continents, we’ve encountered many misconceptions about OKRs, some of them:
OKRs are not your strategy
They serve as the bridge between your strategy and tactics.
OKRs are not a planning tool
Instead, they guide your planning processes.
OKRs are not a to-do list
They define measurable changes in customer behaviour that deliver real business value.
OKRs are not for top-down cascading
They promote alignment and collaboration across teams, rather than rigid hierarchies.
OKRs are not for performance management
Their purpose is to inspire teams, provide clarity, and drive meaningful outcomes.
Turn On
Our expertise lies in demystifying OKRs and helping companies unlock their full potential.
ExecuteOn Globe
We have reviewed OKR implementations for the companies in the following locations
OKR Implementations
OKR Review
Turn On
